What do the most successful people over 50 have in common?
They understand and express who they are. They’ve honed and conveyed their professional identity and made others aware of their personal attributes – their experience, abilities, and deepest obligations. To put it differently, these folks have developed a personal brand – or a”Brand You,” the term coined by Tom Peters.
Mention their names, and you immediately think of a set of personal characteristics, in much the same way we may associate characteristics such as”dependable, fuel-efficient, and low-maintenance” using a specific brand of car. But a personal brand isn’t a superficial marketing ploy. It’s as different from a product brand as a dynamic, complex individual is from an inanimate object. “Brand You” emerges from an individual’s deepest commitments, interests, and unique”genius.” What are some famous personal brands?
Bill Gates: Technology genius: Harvard dropout who founded Microsoft to become the world’s wealthiest man. Philanthropist: Puts his riches to work on enormous international projects for the public good.
Warren Buffett: Stock market investment genius: Financial oracle famous for being right about attaining investment earnings in both up and down markets and amassing huge wealth. New picture of”wealthy”: Buffett lives frugally in comparison to most of the”rich and famous.” What’s the worth of a personal brand? Whether you are a celebrity or only a knowledgeable, mature employee with years of invaluable experience, establishing a clear and authentic personal brand can bring numerous benefits. It allows you to:
- Control the direction of your career by increasing your visibility and ability to attract and property target jobs.
- You will spend less time and money on job searches and personal marketing because your brand is going to do lots of the selling for you (online, offline and where you go).
- Ask and receive increased compensation for your job because your offerings are unique and distinguished on your market.
- Experience personal satisfaction by aligning your career with your authentic self.
- Conversely, without a powerful personal brand, you might lose out on key company and career opportunities.
Here are five strategies for building your own”Brand You”
- Spend some time thinking and talking with others about who you are professionally and how you’re perceived. If the two are not the same, plan a plan for bringing them into alignment. This may begin with rewriting your own resume.
- Use one or more public channel(s) to promote your personal brand. Create a personal Web site, blog, or online resume that reflects your personal style, describes what you do, details your desktop, and conveys your unique value. Contain the credentials, expertise, abilities, and/or personal attributes that distinguish you from people with similar profiles. Tell readers what they will gain by hiring or working with you.
- Use visuals. Pictures and graphic designs that reinforce your verbal message can produce strong, positive opinions in a reader’s mind. Consider hiring (or bartering with) a design professional to make a logo that reflects your personal brand and to assist you with effective designs for your promotional materials.
- Reinforce your personal brand in all of your interactions with other people. Mention your key features and unique attributes in voicemail messages, your email signature, and whenever you talk with current or prospective customers face to face.
- Heal your personal brand as a work in progress. Experiment to see what works and discard approaches which don’t produce results. Use your”brand you” to make employment, avocation and retirement options that meet and energize you throughout your lifetime.